We see a lot of well-known firms and their alluring logos, but do we ever wonder who came up with these amazing designs? In a few words, I say:
"A logo designer is the brains behind every successful brand."
I'll go into detail about ten of the most renowned and notable designers who are responsible for the best corporate brands. While some of them are no longer with us, their works endure, thus we must honor these geniuses.
1. Saul Bass A well-known graphic designer of the 20th century was SAUL BASS (1920–1996).
He was renowned for creating movie names. Successful brand names including Bell Telephone System Communications, United Airlines, AT&T, Minolta, and Warner are among the ones he designed corporate logos for.
2. Paul Rand American-born Paul Rand, a prominent graphic designer, lived from 1914 to 1996.
He was primarily known for creating well-known company logos. His business identities include the ABC, IBM, and UPS logos, among others.
3. Alan Fletcher Alan Designer Gerard Fletcher was born in Britain and died in 2006.
He was dubbed "the most highly regarded graphic designer of his generation, and probably one of the most prolific" by The Daily Telegraph. His 84-dot logo for Reuters from 1965 is one example of his business design work that is well-known to many people. His "V&A" logo for the Victoria and Albert Museum and "IoD" logo for the Institute of Directors, both designed in 1989, are still in use today.
4. Sagi Haviv 34-year-old designer Sagi Haviv is a partner at Chermayeff & Geismar.
His numerous corporate identity work include those for the Library of Congress, Radio Free Europe, the National Parks of New York Harbor, and the renowned clothing line Armani Exchange.
5. Walter Landor Munich-born German graphic designer Walter Landor (1913–1995).
Landor gained the most fame for creating the first FedEx logo. The skillful usage of the "arrow" in the empty space was one of Landor's brilliant masterpieces. He created the FedEx logo, which is regarded as one of the best in the world.
6. Herb Lubalin Graphic designer Herbert F. Lubalin was well-known in the USA from 1918 to 1981.
The Marriage logo, created in 1965, and the Families logo, produced in 1980, are two of Herb's most well-known custom logo designs.
7. Ivan Chermayeff and Tom Geismar were Yale undergraduates in the middle of the 1950s.
Numerous well-known business identities and trademarks were created by Chermayeff & Geismar Inc. Their work for major companies including Mobil, Time Warner, Viacom, and Xerox is among their most prestigious.
8. Wally Olins According to Wikipedia, Wally Olins is the most seasoned corporate identity and branding expert in the world. Wally's tireless efforts in the design sector were recognized in 1999 when he was nominated for the Prince Philip Designers Prize and awarded the Royal Society of Arts' Bicentenary Medal.
9. Gerard Huerta Designer Gerard Huerta has one of the most diverse design portfolios. Few graphic designers have the chance to use their creative talents in as many varied contexts as Gerard Huerta has. Swiss Army Brands, Calvin Klein's Eternity, MSG Network, CBS Records Masterworks logo, The Atlantic Monthly, and PC Magazine are just a few of the well-known companies that bear his logos.
10. Raymond Loewy One of the best industrial designers of the 20th century was Raymond Loewy (1893–1986).
Loewy created the Shell logo from 1971, which is still in use today. He also designed the original logos for Exxon and British Petroleum (the shield logo).
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